Samsung Galaxy Gear. (Stephanie Mlot)

It turns out Samsung’s “next big thing” isn’t quite as big as expected. According to a report from Geek.com, about one in three customers are returning their Galaxy Gear smartwatch.

A document leaked to the tech blog shows carrier/device rollout dates for the time piece, as well as a concerning note that the Gear’s “overall return rate” has topped 30 percent.

Samsung debuted its smartwatch in early September, alongside the updated Galaxy Note 3 smartphone and Galaxy Note 10.1 tablet — the first two handsets to earn Gear compatibility. The companion watch syncs with a user’s main mobile device to make phone calls, take photos, listen to music, look at photos, and much more on its 1.63-inch Super AMOLED 320-by-320 display.

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