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Sony is releasing its own AR glasses in spite of Google Glass failure

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In spite of the significant backlashthat the Google Glass pilot program generated, Sony is dipping its toe into the augmented reality market. Dubbed “SmartEyeglass,” these hilariously bulky glasses are currently available for pre-order in Germany and the UK. This initial release is only intended for testing and development purposes, but does Sony really expect anyone to go out in public with these ridiculous goggles on?

Just last month, Google stopped selling the “explorer edition” of Google Glass. And while we’ll likely see another iteration on the concept, it’s clear that Google’s implementation was too conspicuous. SmartEyeglass, however, is even worse. The glasses themselves are bulky and odd-looking, but the addition of a large cable and a controller makes this “developer edition” stand out like a sore thumb.

Sony SmartEyeglass

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