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TECH NOW: Best new gadgets for women

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When it comes to great gadgets for gals, tech companies have been slow to realize they can’t just make the same old gadgets and slap some pink paint on them.

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According to researchers at gender-based design lab Femme Den, to win with women, gadget design needs to be more personal and emotional: “Women don’t just buy products — they buy into them. A woman’s purchase decisions reflect her good judgment. … She’s highly sensitive to the details of brand experience: from every moment with a product or service.”

Hallelujah. So, with women actually in mind, here are 10 of the newest, most interesting new gadgets for gals (and, don’t worry, men, you’ll love some of these, too).

Read more: http://www.usatoday.com/story/tech/2013/08/04/tech-now-women-gadgets/2609043/

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